Cameron Madill PixelSpoke – Purpose Podcast 047

Cameron Madill purpose podcast quote

PixelSpoke’s Values

  • Everybody Wins – We create positive outcomes for our clients, company, team, community, and planet
  • Enjoy the Journey – We focus on finish line AND enjoy the experience getting there
  • Curiosity with a Purpose – We are always learning about our clients and how we can help them succeed
  • Solutions not Blame – We are transparent in our behavior and take ownership of problems
  • Continual Improvement – We are always looking for what to start or stop doing to improve
  • Authenticity – We are genuine in our dealings with others


Alando Simpson – City Of Roses Disposal & Recycling – Triple Bottom Line – Purpose Podcast 045

Alando Simpson Purpose Podcast quoteI kick off the show getting personal about getting stuck. Then we get to the good stuff!

Alando Simpson, Vice President of City of Roses Disposal & Recycling Inc where they assist businesses with reducing their carbon footprint. He told me their purpose is to do our best to exemplify what it looks like to be a 21st century triple bottom line business.  Another gem: “In order to rectify issues we’ve inherited, private sector needs to step up to the place with innovative business models, beyond just bottom line to the whole ecosystem (people, planet, profit).

Get in touch:

Ericka Dickey-Nelson – Social Enterprises, Inc. – Purpose Podcast 043

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Ericka Dickey-Nelson is the Founder and Principal at Social Enterprises, Inc., a full-service event planning firm specializing in conferences and summits with a sustainability or social impact focus.

In 2008 Ericka co-founded the GoGreen Conference series in Portland. The series has since expanded to Seattle, Phoenix and New York City.

GoGreen Seattle is coming up April 30, 2015.

Social Enterprise’s purpose is making a difference through events.

Contact info:

Jon Blumenauer – The Joinery – Purpose Podcast 042

Jon Blumenauer Purpose Podcast quote

In today’s episode I get a bee in my bonnet about execution and then get to a great conversation with Jon Blumenauer, CEO at The Joinery where they design and build beautiful, high-quality hardwood furniture from sustainably harvested wood. Their purpose is to drive positive change by handcrafting furniture that people absolutely love.

Go visit The Joinery:

  • Westside: 922 SW Yamhill Street, Portland OR 97205 on both Max and streetcar lines
  • Woodstock Showroom and Shop: 4804 SE Woodstock Blvd., Portland OR 97206

Contact me:

Maria Rodriguez – ByoEarth – Purpose Podcast 041

Before I introduce my interview with Maria Rodriguez on this episode, I share my thoughts on the concept of Massive Transformative Purpose from the book Exponential Organizations.

BYOEARTH is vermicomposting startup in Guatemala, founded by Maria Rodriguez.
social venture empowering women to create income, increase crop yields and build quality of life. Their purpose: to promote vermicomposting as a sustainable livelihood in vulnerable populations.

Maria also shared with us a concept that I love: “trabajo bien hecho” or “well done work”

Tracy Puhl – Gladrags – Purpose Podcast 040

Tracy Puhl Purpose Podcast quote

Two main ideas in this episode.

First, do you care enough about the people you work with to say things that are difficult to say and/or hear but that are necessary for their success?

Then, I share my interview with Tracy Puhl, owner of GladRags, which helps women achieve period positivity while reducing their environmental impact

Tracy Puhl started at GladRags in 2009 and became owner in 2011 at the age of 24.

Tracy’s personal purpose is to follow the campsite rule: always leave a place better than you found it.

GladRags’ purpose is to positively transform the experience of menstruation.

Justin Yuen – FMYI – Purpose Podcast 039

Embrace your passions, translate that into opportunity for the marketplace and create a culture that you enjoy.

Plans are worthless. Planning is priceless! That’s how this episode of the Purpose Podcast begins.

Then we have an interview with Justin Yuen, Preside of Portland, Oregon-based FMYI, which uses social collaboration to get work done. They Empower Teams To Make a Difference.

We conclude the episode with a little baseball talk (My Detroit Tigers were swept by the Baltimore Orioles in the 1st round of the playoffs last night.) which actually does relate to business.

Contact info:

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036 Trade for Better Lives for Women in the Developing World – Kari Hughes (Buy the Change)

Kari Hughes Purpose Podcast quote

Buy the Change uses Trade for Better Lives for Women in the Developing World. Co-founder Kari Hughes invited me into the world headquarters (her home) for this interview about why they are, how they got started and why they do what they do. Buy The Change is a Certified Benefit Company (B Corp) (as is committed to being part of the solution to the issues faced by women and girls around the world.

She mentioned a couple of books that were instrumental in her development:  Half the Sky: Turning Oppression into Opportunity for Women Worldwide, by Nicholas D. Kristof & Sheryl WuDunn and Global Girlfriends: How One Mom Made It Her Business to Help Women in Poverty Worldwide by Stacey Edgar.

They measure impact by how many dollars are we able to put into the hands of women in the developing world. We talked about the potential conflict between purpose and impact, the pendulum, as it were, that swings between focusing on short term benefits to their suppliers, women in the developing world, and more focus on the long term impacts, or more short-term focus on developing markets for these products. After the interview I reflected on the Duncan Berry (Fishpeople) interview on episode 30: Perhaps that episode will be helpful for Buy the Change. What do you think?

Contact info:

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035 To Build a Just and Sustainable World – Laura Dellinger (Metropolitan Group)

Laura Dellinger Purpose Podcast quote

Metropolitan Group’s purpose is “to build a just and sustainable world”. Laura Dellinger, President and Principal tells us about this Portland-based Strategic Communications agency that recently celebrated its 25th anniversary as a social-change agency.

Laura has deep expertise in the use of community engagement to mobilize stakeholders in community-based solutions to social and civic issues, is board chair at Trillium Family Services among many other current and past nonprofit board positions and recently was honored by the Portland Business Journal as Executive of the Year at their Women of Influence Executive awards.

The Power of Voice

Voice is a critical catalyst for social change.

Who has the power of voice and who does not often determines:

  • Who has access to decent housing, fair wages, safe food, clean water, and quality health care
  • Who is safe, and who feels safe and able to express their views
  • Who has the resources to advocate for their beliefs and rights
  • Who has their perspective accurately portrayed in mainstream media
  • Who votes, who influences and makes policy
  • Who has the ability to make change within organizations and communities

Contact information for Metropolitan Group

Contact information for Ted Sarvata

Purpose Drives Impact FrameworkIf you want to change the world, what should you do? On one level it’s simple, really. Get clear on your purpose and then take action. That action, driven by purpose, is what creates impact: Purpose Drives Impact. This is simple cause and effect, really. Clear purpose leads to impact. Purpose without action is simply dreaming (You can prove this to yourself by pulling out an atlas – remember those? – or Google Earth and look up a place you’ve always wanted to visit. See? You’re dreaming), while action without purpose is running in circles (To prove this, turn on your GPS without a destination and go for a bike ride. See where it takes you. No helpful voice in your earbuds.). read more

Deena Pierott: Diversity, Inclusion and Equity – Purpose Podcast 034

Deena Pierott Purpose Podcast quote: Listen to your dream team. Ask “What am I good at?” Listen to their thoughts and comments. That can help you shape your purpose.

My guest on this episode is Deena Pierott whose purpose is Diversity, Inclusion and Equity. She tells us about how she tapped into her purpose even as a little girl, and all the places it’s taken her since, and the impact it’s had on the world.

You can find out more about Deena here: is a Certified B CorporationAlso in this episode I share the news that is now a Certified B Corporation.

We’re in the business of helping businesses maximize impact (your bottom line is one kind of impact, but we’re talking about more than that; impact on your customers, your employees, your suppliers, your community at large and the environment). We became a B Corp both to be recognized for the work we’re already doing and to continually hold ourselves to a higher standard.

Past Purpose Podcast episodes featuring B Corps:

Join me in Detroit on June 12th for my brand new workshop Purpose Drives Growth.