This last week I read an amazing article that speaks directly to being who you are. My wife and I choose the name Sarvata when we married because it means wholeness or integrity. That’s what this podcast is all about. It’s about asking yourself who you are and then it’s organizing your life so you can be that.

This article starts by asking a trivial question: how did Toast become the latest artisinal food craze in San Francisco?

Turns out the roots can be traced to the Trouble Coffee & Coconut Club owned by Giulietta Carrelli.  Listen to my take on that story and then go read the original article.  Amazing.

Rob Jordan: Betterment of Others & Betterment of Ourselves

Rob Jordan, founder and CEO of Idealist Consulting, told us about his purpose, the betterment of others and betterment of ourselves.  I invited him on the show because he was one of the first 50 Certified B Corps in the world.  This certification recognizes Idealist Consulting’s commitment to the triple bottom line (people, planet and profits).

Idealist Consulting serves non-profits to help them improve efficiency around fundraising, outreach, etc.  Cloud services provides like Salesforce.com gift the software (with the accompanying tax write-off) and the non-profit pays Idealist Consulting to get everything set up and customized for them.  Win, win, win.

Check out Idealist Consulting’s Ethics and Maxims from their website (IdealistConsulting.com).

A Bit About My Work

After the interview I talked a bit about the work that I do, helping entrepreneurs and executive teams decide on their purpose, who they’re serving and what they’re selling, all important pieces of a business model.  To schedule a 20-minute phone call with me to get to know each other and see if we ought to talk further, please visit: http://PurposePodcast.com/phone

My consulting website is: TedSarvata.com