Before today’s interview I talk about Blueprint of We, a collaborative framework and document that I’m looking forward to trying. The idea if agreeing together how we’ll handle conflict, before we’re in the middle of a conflict, is very compelling.
Duncan Berry, CEO and Co-Founder of Fishpeople shared with us about his love for fish, Oregon coastal communities, and making an impact.  He described their purpose (paraphrased) as being a company that successfully balances our bottom line with heath and growth of the communities on which we depend and long-term, smart use of our natural capital.

His parting advice to entrepreneurs is to make sure that solving a problem for your customers is intimately linked with you accomplishing your purpose. De-link them and you’ll be less successful. Link them and you’ll have a powerful engine for change.

Fish People Shared Purpose Statement

• NOURISH our customers with delicious & healthy food from the sea.
• RESPECT our fellow supply chain members & pay them well.
• SUSTAIN wild fish species & habitats.

Contact info

• FishpeopleSeafood.com (make sure to check out their tracker to learn where your fish comes from)
• TedSarvata.com