Before today’s interview I talk about Blueprint of We, a collaborative framework and document that I’m looking forward to trying. The idea if agreeing together how we’ll handle conflict, before we’re in the middle of a conflict, is very compelling.
Duncan Berry, CEO and Co-Founder of Fishpeople shared with us about his love for fish, Oregon coastal communities, and making an impact. He described their purpose (paraphrased) as being a company that successfully balances our bottom line with heath and growth of the communities on which we depend and long-term, smart use of our natural capital.
His parting advice to entrepreneurs is to make sure that solving a problem for your customers is intimately linked with you accomplishing your purpose. De-link them and you’ll be less successful. Link them and you’ll have a powerful engine for change.
Fish People Shared Purpose Statement
- NOURISH our customers with delicious & healthy food from the sea.
- RESPECT our fellow supply chain members & pay them well.
- SUSTAIN wild fish species & habitats.