Jeff Hall worked at a restaurant in college. Unbeknownst to him, he was mystery shopped. He was so impressed with the detail and quality of the report that after graduation he started a company dedicated to helping companies improve their customer experience. That company, Second to None, has a purpose of “Empowering Companies to Deliver Consistent, Intentional and Authentic Customer Experiences.”
How authentic is your company? What changes could you make to be more aligned than you are today?