Wendy’s Maynard’s purpose at Kinesis is Transformation. Listen to the show to find out more about what that means for a marketing agency that helps business owners with much more than marketing.
Kinesis has also defined its values as verbs, per Simon Sinek (I need to look into this further):
Think Big
Build to Last
Share the Good
Do the Right Thing
“Our vision is to transform the marketing paradigm for small and mid-sized businesses.”
Diana Larsen’s purpose is to create healthy workplaces. She says FutureWorks Consulting works with organizational leaders so that everyone at every level can say, “I love my work…this is the best job ever!”
FutureWorks also uses what they call Simple Rules (what I tend to think of as Core Values, but I’m considering changing my terminology). http://futureworksconsulting.com/who-we-are
Interpret others generously
Seek clarity and personal connection
Give and get reciprocal respect and mutual value
Create and support healthy workplaces at every opportunity
Discern the innovative and pragmatic to fit emergent work
Diana says that simple rules allow everyone to make decisions they know are aligned, without needing to check it out with a partner or the boss. These rules enhance organizational efficiency, they remove waste.
This week we think about purpose differently. What is the purpose of a one page strategic plan? What is the purpose of core values? What is the purpose of quarterly rocks (priorities)? What is the purpose of your weekly executive team meeting? What is the purpose of a dashboard?
Diana Larsen’s purpose is to create healthy workplaces. She says FutureWorks Consulting works with organizational leaders so that everyone at every level can say, “I love my work…this is the best job ever!”
This week we think about purpose differently. What is the purpose of a one page strategic plan? What is the purpose of core values? What is the purpose of quarterly rocks (priorities)? What is the purpose of your weekly executive team meeting? What is the purpose of a dashboard?
Purpose Podcast | Impact Entrepreneurs | Strategy | Execution | Management | System | Ted Sarvata | Rockefeller Habits | Scaling Up 