Purpose Podcast 002: What do we mean by purpose?

Episode 002 of the Purpose Podcast hosted by Ted Sarvata.

Today I focus on what I mean by purpose. See HBR Sept 1996 for Building Your Company’s Vision by James C. Collins and Jerry I. Porras.

  • Disney’s purpose is happiness.
  • Nike’s purpose is competition.
  • Starbucks’ purpose is escape.
  • Gazelles’ purpose is freedom.
  • My purpose is love (see episode 001 for more on this).

What is your purpose?