Deena Pierott: Diversity, Inclusion and Equity – Purpose Podcast 034

Deena Pierott Purpose Podcast quote: Listen to your dream team. Ask “What am I good at?” Listen to their thoughts and comments. That can help you shape your purpose.

My guest on this episode is Deena Pierott whose purpose is Diversity, Inclusion and Equity. She tells us about how she tapped into her purpose even as a little girl, and all the places it’s taken her since, and the impact it’s had on the world.

You can find out more about Deena here: is a Certified B CorporationAlso in this episode I share the news that is now a Certified B Corporation.

We’re in the business of helping businesses maximize impact (your bottom line is one kind of impact, but we’re talking about more than that; impact on your customers, your employees, your suppliers, your community at large and the environment). We became a B Corp both to be recognized for the work we’re already doing and to continually hold ourselves to a higher standard.

Past Purpose Podcast episodes featuring B Corps:

Join me in Detroit on June 12th for my brand new workshop Purpose Drives Growth.

Purpose Podcast 033: Purpose of … #2

One Page Strategic PlanIn this episode we continue where we left off during Episode 13. On that show, we explored the purpose of a one-page strategic plan, core values, quarterly rocks, weekly executive team meeting and a dashboard. This time we cover the purpose of

  • Purpose
  • 3-5 year key thrusts/capabilities (priorities)
  • 1 year key initiatives (priorities)
  • critical number
  • daily huddle

For a full day on Purpose, come to Purpose Drives Growth in Detroit in June or bring your executive team to a Mastering the Rockefeller Habits workshop in Portland, OR or Detroit, MI in the fall.  Find out more at

Purpose Podcast 032 – Su Midghall: Making An Impact

I begin episode 032 talking about this HBR Ideacast episode: Are You the “Real You” in the Office? and this HBR article: Making Business Personal. This is some further research on the value of being yourself at work.Su-Midghall-Purpose-Podcast-Quote

I would encourage all business owners to do some exercise … [to identify your company’s top core value]. — Su Midghall

Su Midgall of DHM Research elaborated on her purpose of Making An Impact this way: Making sure the values of our community are accurately communicated to decision-makers in government, private businesses and non-profits. We take numbers and convert them into data that contributes to better decisions and better policies that impact our communities.

I would love your feedback on my upcoming workshop in Detroit: Purpose as Growth Driver, for Visionary CEOs


Purpose Podcast 031 — Ryan Buchanan (eROI): Asking why drives us toward what we need rather than what we want

In the HBR article by Clayton Christensen How will you measure your life? (paywall) he asks, “How can I ensure that my relationship with my family proves to be en enduring source of happiness?” I talk about this question and the article to kick off this episode of the podcast.Ryan-Buchanan-Purpose-Podcast-Quote

Ryan Buchanan shared with me eROI’s purpose: Asking why drives us toward what we need rather than what we want.  Listen to the episode to find out why Ryan and the eROI team ask Why so much and what I think of that question.

Ryan tells us: “Growth for growth’s sake is not a real purpose.”

Ryan’s advice to entrepreneurs:

You’ve got to start somewhere. The beginning of next week, I encourage you to adopt some of the Rockefeller Habits, adopt the daily standup and in your first hour-long weekly meeting, discuss your values and your purpose. Start this Monday.


Purpose Podcast 030 — Duncan Berry (Fishpeople Seafood): Nourish, Respect & Sustain

Before today’s interview I talk about Blueprint of We, a collaborative framework and document that I’m looking forward to trying. The idea if agreeing together how we’ll handle conflict, before we’re in the middle of a conflict, is very compelling.
Duncan-Berry-Purpose-Podcast-QuoteDuncan Berry, CEO and Co-Founder of Fishpeople shared with us about his love for fish, Oregon coastal communities, and making an impact.  He described their purpose (paraphrased) as being a company that successfully balances our bottom line with heath and growth of the communities on which we depend and long-term, smart use of our natural capital.

His parting advice to entrepreneurs is to make sure that solving a problem for your customers is intimately linked with you accomplishing your purpose. De-link them and you’ll be less successful. Link them and you’ll have a powerful engine for change.

Fish People Shared Purpose Statement

  • NOURISH our customers with delicious & healthy food from the sea.
  • RESPECT our fellow supply chain members & pay them well.
  • SUSTAIN wild fish species & habitats.

Contact info

Purpose Podcast 029 — Sharon Soliday (The Hello Foundation): To Build Bridges


Sharon Soliday’s purpose (her “Why”) as owner of The Hello Foundation is to build bridges. What does that mean? She and her team of speech language pathologists help people communicate, and “hello” is the foundation of communication. She serves a wide range of clients including kids with autism, law enforcement personnel seeking to minimize accents so as to be better understood on the radio, people recovering from stroke, etc. Every bit of new communication skill acquired by a client is a bridge that allows connection for the rest of that person’s life, including opening up other avenues leading to new bridges.

Contact Sharon:

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Purpose Podcast 028 — Franklin Jones (B-Line Sustainable Urban Delivery): To Make Our Communities More Livable


When you think of an urban core, what do you think of? Traffic? Congestion? Noise? With Franklin Jones’ vision for B-Line Sustainable Urban Delivery, it doesn’t have to be that way. (See also my earlier episode featuring Rob Sadowsky of the Bicycle Transportation Alliance.)  B-Line uses these amazing human-powered (electric assist) tricycles to make the “last-mile delivery” for their customers such as Portland Roasting Coffee, Dave’s Killer Bread, and Office Depot.  Instead of these companies needing to use huge gas-guzzling trucks that end up empty (and thus just taking up space) most of the time, these companies drop shop to B-Line’s warehouse where their goods are re-packed into these vehicles:


  • Benefits to this model:
  • Less congestion because the vehicles are smaller and can often use bike infrastructure instead of car/truck infrastructure.
  • Less pollution because these are emissions vehicles.  They also use far less energy than an electric-powered truck would.
  • Stronger community because these riders are interacting with the public.  You can talk to them as they do their work (if you’re walking or on a bike).
  • Lower delivery costs because now smaller deliveries can be make economically.

In addition, they also pick up food that would normally go to waste from Whole Foods (using unused tricycle capacity that would normally go to waste on the way back to the warehouse) and deliver it to organizations serving hungry people.

Win, win, win!

How does your business model make an impact?

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